Convenience Stores – Commercial form of the future – Reality, concepts, background information
‘Convenience’ is a trend that will cover much more than shops and products, marketing and distribution. In future we will find the concept of ‘convenience’ in a great variety of forms at numerous different social and economic levels. The reason for this is that ‘convenience’ is above all the implementation of an unconditional focus on the consumer. This frequently cited customer orientation concerns all market participants: retail, wholesale and also manufacturers.