The investment vehicle and consulting firm for the digital revolution. Founded in 2002 as M&A / Corporate Finance Boutique, the firm initially focused on private equity deal sourcing and transaction consulting for distressed assets, non-performing loans and corporate recovery. Direct Investment Partners AG formerly worked for international hedge funds, including Cerberus Global Investments LLC, New York, and Värde Europe Partners Ltd, London.

In recent years, the consulting firm repositioned itself as a start up incubator and investment vehicle. The firm holds the licensing and marketing rights to traditional consumer brands such as MOST Chocolat, JAVA Kaffee or Stockmann, and the naming rights to Westfalenbank, a Bochum-based bank founded in 1921.

“Traditional brands with a digital twist” is the Swiss firm’s investment focus. Direct Investment Partners AG is currently invested in four seed capital projects in the areas of banking, the art market, political campaigning and handcrafted products. In 2011, the eCommerce investment www.schokogramm.de was successfully sold to the Swiss retail giant MIGROS.